Spotlight.ai’s Spotlight the BVA handbook was featured in CEO Times, showcasing how credible Business Value Assessments (BVAs) drive trust, win rates, and deal size. The article highlights the handbook’s community-driven approach to helping sales teams operationalize value and close with confidence.

Most reps think every deal can be saved — but the smartest sellers let the BVA do the talking. This chapter shows how to use your Business Value Assessment not just to close deals, but to qualify them. Learn how to spot red flags early, disqualify professionally, and build credibility through transparency — because sometimes, the best win is the one you walk away from.

When the deal leaves your hands, your champion becomes the seller. This chapter explains how to arm internal champions with a Business Value Analysis (BVA) that sells itself — simple, credible, and CFO-ready. Learn how to build one-slide summaries, prep scripts, and assumption sheets that survive executive scrutiny. Featuring data from Forrester, Salesforce, and Pavilion, plus real insights from Sysdig CRO Gary Olson, this chapter helps sellers turn value stories into interna

A strong BVA isn’t a form — it’s a co-creation framework. Learn tactics for each tab to build buyer trust, credible ROI, and faster consensus.

In the competitive landscape of enterprise sales, a Business Value Assessment (BVA) is an essential tool that helps sales teams...