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Lolita Trachtengerts
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VP GTM Ops & Marketing Innovation
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Join date: Mar 1, 2025
Posts (194)
Apr 16, 2026 ∙ 4 min
The ROI of Sales AI: What the Numbers Say After 12 Months
Spotlight.ai customers achieve 3-4x pipeline conversion improvements, millions in incremental revenue, and thousands of workdays saved within 12 months. Here is the actual data, with the assumptions visible.
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Apr 16, 2026 ∙ 4 min
Value Hypothesis Decks: How Top Enterprise Reps Win the First Meeting Before It Starts
First meetings using a value hypothesis framework advance to a second meeting 47% more often than standard product-led discovery calls. Learn how to build a deck that leads with prospect-specific insight, not a vendor introduction.
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Apr 16, 2026 ∙ 4 min
How to Build a Business Value Assessment CFOs Actually Believe
Most business value assessments fail the CFO credibility test because they are built on vendor assumptions, not prospect data. Learn the four components of a BVA that survives executive scrutiny.
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