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Lolita Trachtengerts
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VP GTM Ops & Marketing Innovation
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Join date: Mar 1, 2025
Posts (303)
Oct 5, 2026 ∙ 4 min
Spotlight.ai in Today US: Every Box Was Green. The Deal Was Dead.
Why a qualification record full of green boxes keeps producing deals that close lost, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.
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Oct 5, 2026 ∙ 4 min
Spotlight.ai in Good Morning US: Fewer Entries in the Competitor Field
Why a shorter competitor field is a sign of better data, how checking one name at a time against the evidence works, and what structured competitor data unlocks for win-loss analysis.
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Sep 25, 2026 ∙ 6 min
Spotlight.ai in USA News: Qualification Theater
Why AI-filled MEDDPICC fields don't prove a deal is qualified, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.
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