Spotlight.ai’s Spotlight the BVA handbook was featured in CEO Times, showcasing how credible Business Value Assessments (BVAs) drive trust, win rates, and deal size. The article highlights the handbook’s community-driven approach to helping sales teams operationalize value and close with confidence.

AI is redefining how sales teams qualify and close enterprise deals. This guide explains how to master MEDDIC and MEDDPICC using automation, analytics, and real-world U.S. sales data — turning proven methodology into measurable growth.

Sales technology has evolved beyond simple enablement. This guide explores how modern sales teams integrate AI, automation, and strategy to improve forecasting, collaboration, and win rates. Learn how digital sales rooms differ from deal execution platforms and how to future-proof your GTM stack.