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Spotlight.ai in Today US: Every Box Was Green. The Deal Was Dead.
Why a qualification record full of green boxes keeps producing deals that close lost, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Oct 54 min read


Spotlight.ai in USA News: Qualification Theater
Why AI-filled MEDDPICC fields don't prove a deal is qualified, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Sep 256 min read


When a Stage Shouldn't Be Marked Complete
In most CRMs stage exit criteria are advisory, a rep clicks the stage forward regardless. Here is why voluntary criteria fail and how gating a stage on evidence makes the pipeline mean what it says.

Lolita Trachtengerts
Sep 243 min read


What a Deal Score Should Actually Tell You
Most deal scores are a single number pretending to be insight. Here is what a score has to do to be useful, explain itself and point to an action, and why an unexplained number gets ignored.

Lolita Trachtengerts
Sep 243 min read


Spotlight.ai CEO Roi Carmel on VentureFizz: What Enterprise Buyers Still Won't Build Themselves
Spotlight.ai CEO Roi Carmel joined Episode 445 of the VentureFizz Podcast to discuss build versus buy in the AI era, the two years of CRO interviews behind the Spotlight.ai Knowledge Graph, and why the company has stayed bootstrapped through 300% growth.

Lolita Trachtengerts
Sep 219 min read


Can You Trust an AI Agent on a Live Deal?
Handing an AI agent a live deal is a higher bar than a good demo. Here is what makes an agent trustworthy on real opportunities: shown evidence, grounding, and inspection you can repeat.

Lolita Trachtengerts
Sep 164 min read


What 361,000 Opportunities Reveal About Forecast Slippage
Operational data across 361,000 opportunities is blunt: much of the pipeline you commit to slips, in knowable ways. Here is why forecast slippage is predictable, and how to forecast on evidence instead of the board.

Lolita Trachtengerts
Sep 163 min read


Auto-Fill Your MEDDICC Roles: Champion and Economic Buyer
Every team says it runs MEDDICC, but the Champion and Economic Buyer fields are half empty and half wrong. Here is why hand-entered roles fail, and how populating them from evidence makes qualification honest.

Lolita Trachtengerts
Sep 83 min read


A Forecast You Can Defend, Deal by Deal
Every forecast survives until someone asks why a committed deal slipped. Here is how to build a forecast you can defend, deal by deal, with evidence under every number instead of ratios and gut feel.

Lolita Trachtengerts
Sep 83 min read


What Is a Power Map in Sales? Mapping the People Who Decide
Enterprise deals are lost by the stakeholder you never mapped. A power map shows the whole buying committee, who decides, who blocks, and who you have not met, so you can multithread before it costs the quarter.

Lolita Trachtengerts
Sep 33 min read


85% of Your CRM Loss Reasons Are Wrong. Here's Why.
Win-loss research across 50,000+ interviews finds 85% of CRM loss reasons are wrong, not because reps are careless, but because buyers never say the real reason. Here is how to get the truth from the evidence instead of the field.

Lolita Trachtengerts
Sep 34 min read


How to Pressure-Test the Assumptions Under Your Revenue Plan
The plan always looks better in the deck. Here is how to pressure-test the assumptions under your revenue number, coverage, win rates, and the deals it leans on, from the deals up rather than the number down.

Lolita Trachtengerts
Sep 34 min read
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