We’re Spotlight

We're on a mission to unlock every sales team’s full potential

Our Story

Spotlight.ai was born from the real struggles of managing sales teams-long hours spent chasing deals, missed opportunities, and endless busywork.

Our founders knew there had to be a better way. Inspired by those challenges, they created an AI-powered platform that helps sales teams work smarter, close faster, and focus on what truly matters: building relationships.

We’re here to make sales less stressful and more successful-for every team, every day.

How it Works

Listen & Capture

Captures data from calls and emails

Captures data from calls other recording tools and emails.

Keywords searches & summaries.

Captures sentences into specific CRM text fields.

Qualify & Differentiate

Executes critical activities

Identifies and qualifies champions and other stakeholders.

Advances deals’ activities, stages and qualification (e.g. MEDDIC).

Adaptively guides the discovery in each situation.

Differentiates and presents value for each opportunity.

Inspect & Forecast

Autonomously runs
deal reviews

Fact-checks and validates the status of each deal.

Predicts and guides reps to address material risks in every opportunity.

Focuses reps on critical next steps to win the deal.

Bottom-up, metric-driven forecast.

Indicate & Predict

Autonomously predicts
leading indicators

Captures structured-data and new leading indicators.

Full data consistency and hygiene across the entire pipeline.

Analyzes your pipeline, people, process and winning patterns.

Reduces friction and distractions for sales teams and leaders.

Listen & Capture

Captures data from calls other recording tools and emails.

Keywords searches & summaries

Captures sentences into specific CRM text fields.

Qualify & Differentiate

Autonomously executes the most critical sales activities for your Sales People

Identifies and qualifies champions and other stakeholders.

Advances deals’ activities, stages and qualification (e.g. MEDDIC).

Adaptively guides the discovery in each situation.

Differentiates and presents value for each opportunity.

Indicate & Predict

Autonomously generating leading indicators of your pipeline and people

Captures structured-data and new leading indicators.

Full data consistency and hygiene across the entire pipeline.

Analyzes your pipeline, people, process and winning patterns.

Reduces friction and distractions for sales teams and leaders.

Inspect & Forecast

Autonomously runs deal reviews for your Managers

Fact-checks and validates the status of each deal based on evidence.

Predicts and guides reps in mitigating material risks in every opportunity.

Focuses reps on critical next steps to win the deal.

Bottom-up, metric-driven forecast.

Zero touch qualification driving your Sales-Process and MEDDICC

| Capturing both structured data and evidence from calls (Zoom, Teams), recording (Gong, etc) and emails into your CRM. Built to integrate evidence based AI captured answers (in green) with reps inputs (in black).

Validating the true status, risks, path forward and actively advancing deals

| Move from stories to metrics.

| No need for human inspection and fact checking by managers. Evolve to zero touch, evidence-backed, metric-driven qualification review and action.

Know in advance where each deal in the pipeline stands and how to win it

| Qualifying deals with 100% consistency and integrity. Adaptively guiding teams how to win each deal.

Contacts identification straight from calls and emails

| Autonomously identifying your Champion, Economic Buyer and stakeholders for every deal with names, roles, level of engagement, personality etc.

| Highlighting risks related to the key stakeholders.

Intelligently customized follow-up

| Call summary emails with relevant customized follow-up, deal status, critical risks, next steps etc. based on deep understanding of the deal and the buyers.