
Other Conversational Tools Have Common Limitation
Arming sales teams & Champions is Consuming
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Identifies and qualifies champions and other stakeholders.
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Advances deals’ activities, stages and qualification (e.g. MEDDIC).
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Adaptively guides the discovery in each situation.
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Differentiates and presents value for each opportunity.
They Generate Texts
The Value experts’ bottleneck
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Captures structured-data and new leading indicators.
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Full data consistency and hygiene across the entire pipeline.
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Analyzes your pipeline, people, process and winning patterns.
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Reduces friction and distractions for sales teams and leaders.
Endless Human Inspection & Action
Disparaged worksheet and slides do not scale
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Fact-checks and validates the status of each deal based on evidence.
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Predicts and guides reps in mitigating material risks in every opportunity.
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Focuses reps on critical next steps to win the deal.
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Bottom-up, metric-driven forecast.
Static tools break at scale
What We Do
Model-Based Guided Intelligence - Built To Be Autonomous
Live / recorded conversation


Automatically connects calls to opportunities based on participants names and email
Unstructured Layer

Signals
Figures
Questions
Answers
Names
Roles

Automatically breaks anything into numerous atomic signals, guiding the Language Model to look for the specific atomic signals
Structured Data
& Evidence Layer

Metrics
Contacts
Evidence
Structured Answers
Customer Voice

Captures atomic signals as structured data along with the actual customer words as evidence
Model Layer

Activities
Questions

Using additional AI layers to accumulate the structured data into a model of the big picture, with its rich context and nuances
Logic Layer

Winning Patterns
Deal Logic
Qualifiers
Business Case Logic

Applies additional layers of logic to qualify, identify gaps, drive automated action, guide reps and generate optimized assets.
Spotlight Outcomes

MEDDICC Status
Deal Scores
Discovery Guidance
Customized Assets
Proactive Follow-up
Contacts
Uses additional AI layers on the structured data to uncover the winning patterns and constantly improve its decisions and outputs, driving ever increasing productivity and predictability.
See the Tech Behind the Results
Experience Spotlight through interactive demos.
No fluff — just real tech solving real problems.
Goodbye gut-feel Hello grounded reality
Spotlight analyzes real activity across calls, emails, and CRM to expose what’s actually happening in a deal — not just what the rep says.
Uncover hidden risk early (like ghosting or missing power).
Replace anecdotal deal reviews with observable data.
Give managers and reps a shared, objective truth.
Your calls, automatically turned into clarity
No more messy notes or misaligned handoffs. After every sales meeting, Spotlight delivers:
Instant call summaries with context and nuance.
Actionable next steps and AI-detected deal signals.
A structured, searchable record that’s always up to date.
Quantified value Differentiated impact
Spotlight guides reps to document business pain, connect it to value drivers, and quantify the outcomes.
Frame deals in the buyer’s language — not just features.
Align messaging across every stakeholder and stage.
Strengthen negotiation with data-backed ROI.
