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Redefining Enablement: How Productivity and Readiness Are Shaping the Future of Sales
Enablement is evolving into readiness. In this episode of In the Spotlight, Kari Neidig explains how productivity, clean data, and workflow-native AI are transforming how go-to-market teams drive revenue impact.

Lolita Trachtengerts
2 days ago4 min read


Spotlight.ai in USA News: The Self-Driving Future of Sales
Spotlight.ai was just featured in USA News as the “self-driving future of sales.” The article highlights how our Autonomous Deal Execution Platform moves beyond copilots and dashboards into true autonomy — with AI agents that qualify deals, forecast with evidence, and keep teams aligned at scale.

Lolita Trachtengerts
Oct 11 min read


Why MEDDICC Succeeds When Leadership Leads
In this Spotlight News feature, Bill Norberg of Sales MEDDIC Group joins Roi Carmel to break down why MEDDICC is more than a checklist — it’s a language for leadership, RevOps, and reps. From avoiding “hope-casts” to aligning with the customer’s compelling event, Bill shares how organizations can replace storytelling with evidence-based execution and drive predictable growth.

Lolita Trachtengerts
Sep 114 min read


Pinpoint Search Group and Spotlight.ai Partner to Bring Autonomous Sales Execution to Cybersecurity Vendors
Pinpoint Search Group has partnered with Spotlight.ai to bring autonomous sales execution to cybersecurity vendors. The collaboration helps sales teams close complex enterprise deals faster by combining value selling rigor with real-time execution intelligence — all embedded directly in the CRM.

Lolita Trachtengerts
Jul 173 min read


The New Rules of Sales Excellence in Cybersecurity
Explore the new rules of sales excellence in cybersecurity. From value selling to MEDDICC to adaptive discovery, veteran GTM leaders break down what it takes to win in a noisy, high-stakes market—and how AI is changing the game.

Lolita Trachtengerts
Jul 73 min read


We Don’t Sell Technology: Rethinking Cybersecurity Value Selling with David Koppe
Featuring David Koppe, Head of Value Management at Sysdig From Episode 9 of "In the Spotlight" by Spotlight.ai In enterprise...

Lolita Trachtengerts
Jun 23 min read


SMG and Spotlight.ai Announce Strategic Partnership
Bridging the Gap Between Methodology and Execution

Lolita Trachtengerts
Mar 245 min read
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