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Spotlight.ai in BizWeekly: Your CRM Thinks Your Pipeline Is Healthy. Your CRM Is Wrong.
BizWeekly features Spotlight.ai’s analysis of 210,000 opportunities revealing why CRMs miss the signals that actually determine deal outcomes. The article exposes four hidden patterns killing enterprise pipelines and how autonomous buyer signal analysis changes the equation.
Lolita Trachtengerts
Feb 182 min read


Spotlight.ai in Good Morning US: You Don’t Have a Discovery Problem. You Have a Frankenstack
Good Morning US features Spotlight.ai’s take on why enterprise sales teams don’t have a discovery problem — they have a Frankenstack. The article breaks down the hidden cost of disconnected discovery, qualification, and value tools, and how a unified data flow changes the game.
Lolita Trachtengerts
Feb 182 min read


Fundamentals Don’t Break. Teams Do.
Sales fundamentals didn’t disappear. Teams stopped practicing them. In this episode of In the Spotlight, David M. Boyle explains why preparation, hypothesis-driven selling, and disciplined execution matter more than ever, even as AI reshapes enterprise sales.
Lolita Trachtengerts
Feb 24 min read


Value Selling Isn’t the Problem. Execution Is
Value selling isn’t broken. Execution is. In this episode of In the Spotlight, Roi Carmel sits down with Mark Pecaro to unpack why enterprise deals stall, how value realization actually drives expansion, and why strategic RevOps has become the force multiplier for modern revenue teams.
Lolita Trachtengerts
Jan 124 min read


Spotlight.ai in CEO Times: Why Every Deal Needs a Credible BVA
Spotlight.ai’s Spotlight the BVA handbook was featured in CEO Times, showcasing how credible Business Value Assessments (BVAs) drive trust, win rates, and deal size. The article highlights the handbook’s community-driven approach to helping sales teams operationalize value and close with confidence.
Lolita Trachtengerts
Nov 6, 20251 min read


Redefining Enablement: How Productivity and Readiness Are Shaping the Future of Sales
Enablement is evolving into readiness. In this episode of In the Spotlight, Kari Neidig explains how productivity, clean data, and workflow-native AI are transforming how go-to-market teams drive revenue impact.
Lolita Trachtengerts
Oct 8, 20254 min read


Spotlight.ai in USA News: The Self-Driving Future of Sales
Spotlight.ai was just featured in USA News as the “self-driving future of sales.” The article highlights how our Autonomous Deal Execution Platform moves beyond copilots and dashboards into true autonomy — with AI agents that qualify deals, forecast with evidence, and keep teams aligned at scale.
Lolita Trachtengerts
Oct 1, 20251 min read


Why MEDDICC Succeeds When Leadership Leads
In this Spotlight News feature, Bill Norberg of Sales MEDDIC Group joins Roi Carmel to break down why MEDDICC is more than a checklist — it’s a language for leadership, RevOps, and reps. From avoiding “hope-casts” to aligning with the customer’s compelling event, Bill shares how organizations can replace storytelling with evidence-based execution and drive predictable growth.
Lolita Trachtengerts
Sep 11, 20254 min read


Pinpoint Search Group and Spotlight.ai Partner to Bring Autonomous Sales Execution to Cybersecurity Vendors
Pinpoint Search Group has partnered with Spotlight.ai to bring autonomous sales execution to cybersecurity vendors. The collaboration helps sales teams close complex enterprise deals faster by combining value selling rigor with real-time execution intelligence — all embedded directly in the CRM.
Lolita Trachtengerts
Jul 17, 20253 min read


The New Rules of Sales Excellence in Cybersecurity
Explore the new rules of sales excellence in cybersecurity. From value selling to MEDDICC to adaptive discovery, veteran GTM leaders break down what it takes to win in a noisy, high-stakes market—and how AI is changing the game.
Lolita Trachtengerts
Jul 7, 20253 min read


We Don’t Sell Technology: Rethinking Cybersecurity Value Selling with David Koppe
Featuring David Koppe, Head of Value Management at Sysdig From Episode 9 of "In the Spotlight" by Spotlight.ai In enterprise...
Lolita Trachtengerts
Jun 2, 20253 min read


SMG and Spotlight.ai Announce Strategic Partnership
Bridging the Gap Between Methodology and Execution
Lolita Trachtengerts
Mar 24, 20255 min read
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