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Spotlight.ai in Today US: Every Box Was Green. The Deal Was Dead.
Why a qualification record full of green boxes keeps producing deals that close lost, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Oct 54 min read


Spotlight.ai in Good Morning US: Fewer Entries in the Competitor Field
Why a shorter competitor field is a sign of better data, how checking one name at a time against the evidence works, and what structured competitor data unlocks for win-loss analysis.

Lolita Trachtengerts
Oct 54 min read


Spotlight.ai in USA News: Qualification Theater
Why AI-filled MEDDPICC fields don't prove a deal is qualified, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Sep 256 min read


What a Deal Score Should Actually Tell You
Most deal scores are a single number pretending to be insight. Here is what a score has to do to be useful, explain itself and point to an action, and why an unexplained number gets ignored.

Lolita Trachtengerts
Sep 243 min read


The AI Research Agent That Preps the Account For You
Account research is the first thing skipped under a full calendar, so calls go out generic. Here is how a research agent fills the field before you open the deal, so the prep actually happens.

Lolita Trachtengerts
Sep 243 min read


Validate the AI, Don't Just Trust It
With AI you either trust the output or you don't, and both are wrong. Here is why verified trust beats blind trust and blanket doubt, and how to make every AI answer cheap to check.

Lolita Trachtengerts
Sep 243 min read


How AI Should Match a Meeting to the Right Deal
Every piece of deal intelligence rests on attaching each call to the right opportunity. Here is why matching is harder than it looks, and how reading the conversation, not just the calendar, keeps the foundation clean.

Lolita Trachtengerts
Sep 243 min read


The Reinvestment Gap: AI Gave You 5 Hours a Week
AI is giving sellers about five hours a week back, and most teams waste them. Here is the reinvestment gap: why saved time leaks into busywork, and how to aim the recovered hours at deals that move.

Lolita Trachtengerts
Sep 243 min read


Spotlight.ai CEO Roi Carmel on VentureFizz: What Enterprise Buyers Still Won't Build Themselves
Spotlight.ai CEO Roi Carmel joined Episode 445 of the VentureFizz Podcast to discuss build versus buy in the AI era, the two years of CRO interviews behind the Spotlight.ai Knowledge Graph, and why the company has stayed bootstrapped through 300% growth.

Lolita Trachtengerts
Sep 219 min read


Keep Vendor Noise Out of Your Deal Signal
Email is a rich signal of deal health until automated notifications and third-party noise drown it out. Here is why clean deal intelligence starts with excluding what was never part of the deal.

Lolita Trachtengerts
Sep 163 min read


One Schema for Your GTM Data, Grounded in Conversations
Your GTM data is scattered across tools that don't agree on what an account is, and your AI pays for it. Here is why the teams pulling ahead unify on one schema with conversations at the core.

Lolita Trachtengerts
Sep 163 min read


Clone the Answer, Not the Work
Expansions and renewals keep starting from a blank page, re-asking questions the last deal already answered. Here is how cloning answers from a related opportunity turns rework into recovered selling time.

Lolita Trachtengerts
Sep 163 min read
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