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Can You Build Your Own Value Tool With AI?
AI makes building a value tool look cheap, so every value leader is asking whether to build one. Here is the honest answer: you can build the software; the methodology was always the expensive part.

Lolita Trachtengerts
Sep 243 min read


A Business Case for Every Deal, Without a Value Team
Everyone believes deals need a quantified business case; almost none get one, because value engineering capacity is scarce. Here is why value breaks at capacity, and how to give every deal a defensible case.

Lolita Trachtengerts
Sep 233 min read


Why Value Dies After the Sale
We got good at selling value and never learned to prove it. Here is why the post-sale value gap exists, why unproven value reads as no value at renewal, and how to make proof scale across every account.

Lolita Trachtengerts
Sep 83 min read


Promised Value vs. Proven Value: The Shared Value Plan
Most value selling stops at signature, and a year later nobody can say whether the value was real. Here is how a shared value plan carries value from promise to proof, and why keeping it alive wins renewals.

Lolita Trachtengerts
Sep 83 min read


What Is Business Value Assessment (BVA) Software?
Every enterprise buyer eventually asks what a purchase is worth. Business value assessment (BVA) software answers with a tailored, defensible number, here is what it is and what a strong assessment includes.

Lolita Trachtengerts
Sep 33 min read


How to Compare TCO Across Competing Software Vendors
Buyers who compare vendors on price compare the wrong number. Total cost of ownership can rank vendors completely differently. Here is how to compare TCO fairly.

Lolita Trachtengerts
Jul 243 min read


How to Train Sales Teams on Value-Based Selling (and Make It Stick)
Most value-based selling training wears off in three weeks, not because reps forget, but because the field gives them no way to apply it. Here is what makes it stick.

Lolita Trachtengerts
Jul 243 min read


How to Create a Value Map for Enterprise Software
Buyers care what your software changes, not what it does. A value map connects capabilities to the outcomes a buyer is measured on. Here is how to build one.

Lolita Trachtengerts
Jul 243 min read


Best Templates for Business Case Creation in B2B Sales
A business case template standardizes the structure, but a template is an empty form. Here is what a strong template includes, its limit, and what fills it.

Lolita Trachtengerts
Jul 243 min read


What Metrics Should Be Included in a Software ROI Analysis?
An ROI analysis is only as credible as its metrics. Here are the cost, benefit, efficiency, and risk metrics that belong in a software ROI analysis, and why the buyer's own numbers win.

Lolita Trachtengerts
Jul 243 min read


What Is a Strong ROI Framework for B2B SaaS?
Most SaaS ROI models are a benefits slide with a big number. A real ROI framework shows cost, benefit, time, and risk, so a CFO can trust it. Here is the structure.

Lolita Trachtengerts
Jul 243 min read


What Is a Value Realization Framework?
A business case promises value; a value realization framework proves it was delivered. Here are the stages, why teams skip it, and how it turns renewals into demonstrations.

Lolita Trachtengerts
Jul 243 min read


From Value Management Tools to Value Engineering on Every Deal
Value management tools made value selling structured and collaborative. The next step is value engineering automated on every deal. A look at the shift, and where it leads.

Lolita Trachtengerts
Jun 254 min read


Best Practices for Executive-Level Value Presentations
Executives do not sit through product tours. An executive value presentation earns the room by leading with their numbers and the cost of inaction. Here is how to do it.

Lolita Trachtengerts
Jun 253 min read


What Is Outcome-Based Selling and How Does It Work?
Outcome-based selling means the buyer pays for a result, not a feature list. Here is what it is, how it works, why it is hard, and what it takes to prove the outcome.

Lolita Trachtengerts
Jun 163 min read


How to Build a Business Case for Enterprise Software Investment
A business case is what gets a seven-figure purchase through finance. Here are the four things it must quantify, why most stall in procurement, and how to build one on every deal.

Lolita Trachtengerts
Jun 103 min read


What Is a Value Selling Framework and How Is It Used?
A value selling framework sells outcomes instead of features. Here is what it is, how it is used, how it differs from value engineering, and why it usually breaks down.

Lolita Trachtengerts
Jun 103 min read


What Is Total Cost of Ownership (TCO) Analysis for Enterprise Software?
Price is the quote; total cost of ownership is what the CFO actually evaluates. Here is what a TCO analysis includes, why it decides enterprise deals, and how to build one on every opportunity.

Lolita Trachtengerts
Jun 44 min read


What Is the Role of Value Engineering in Enterprise Sales?
Value engineering is how a deal proves it is worth the money, but it usually depends on a few overbooked specialists, so most deals never get it. Here is the role it plays and what changes when it runs on every deal.

Lolita Trachtengerts
Jun 45 min read


Spotlight.ai in Leadr Magazine: The Artisan Problem
Why value engineering teams cap at 20% deal coverage, why more headcount won't fix it, and what changes when artisans become architects.

Lolita Trachtengerts
May 136 min read
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