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Best Practices for Executive-Level Value Presentations
Executives do not sit through product tours. An executive value presentation earns the room by leading with their numbers and the cost of inaction. Here is how to do it.

Lolita Trachtengerts
Jun 253 min read


How to Build a Joint Business Case With a Prospective Customer
A business case you build alone is a pitch; one you build with the buyer is a commitment. Here is how to build a joint business case and why the champion will carry it.

Lolita Trachtengerts
Jun 253 min read


Value Engineering in Sales: Unlocking Client ROI
Maximizing Client ROI: The Power of Value Engineering

Lolita Trachtengerts
Mar 10, 20253 min read


Key Challenges Facing B2B Sales and Revenue Operations
Let's explore the key issues facing B2B sales and revenue operations teams and how forward-thinking companies are addressing them.

Lolita Trachtengerts
Jan 10, 20254 min read
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