top of page
Spotlight.ai in Leadr Magazine: The Artisan Problem
Why value engineering teams cap at 20% deal coverage, why more headcount won't fix it, and what changes when artisans become architects.
Lolita Trachtengerts
May 136 min read
Spotlight.ai Sponsors Value Driven 2026: Joining the Value Automation Conversation in NYC
Value Driven 2026 brings 150+ GTM, sales, and value consulting leaders to Manhattan on May 21st. Spotlight.ai joins as a Gold sponsor, with CEO Roi Carmel on stage at 3:15 PM for the Value Automation panel. The platform autonomously generated over 5,000 BVAs and business cases in 2025. Find the team in Sponsor Alley all day.
Lolita Trachtengerts
Apr 164 min read
Business Value Assessment: How AI Generates the ROI Case Before Your First Meeting
A Business Value Assessment presented late in the sales cycle is damage control. AI changes when the ROI case enters the conversation — before the first meeting, not after procurement pushes back.
Lolita Trachtengerts
Apr 64 min read
Chapter 4 - BVA Confidence for All
Most reps don’t fear selling — they fear the math. Chapter 4 helps every seller move past BVA anxiety with simple frameworks, practical language, and a live, collaborative approach that builds buyer trust. Learn why modest ROI wins, why confidence beats complexity, and how to guide—not impress—your buyer through the numbers.
Lolita Trachtengerts
Oct 6, 20255 min read
The Business Case Bottleneck: How to Speed Up Value Assessments Without Losing Credibility
Speed kills in sales—except when it kills trust. Here’s how modern revenue teams can accelerate value assessments without cutting corners.
Lolita Trachtengerts
Jul 22, 20252 min read
bottom of page