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MEDDICC Analysis and Mastery
AI is redefining how sales teams qualify and close enterprise deals. This guide explains how to master MEDDIC and MEDDPICC using automation, analytics, and real-world U.S. sales data — turning proven methodology into measurable growth.

Lolita Trachtengerts
2 days ago9 min read


Sales Strategy and Stakeholder Mapping: The AI-Driven Playbook
Modern B2B sales is a team sport. Learn how AI-powered stakeholder mapping transforms how you plan, engage, and win—by unifying people, data, and strategy in one intelligent platform.

Lolita Trachtengerts
2 days ago5 min read


Co-Pilot or Autopilot?
AI co-pilots—nice to have, helpful, even necessary. But they don’t close deals. Autonomous, self-driving-level execution is the leap sales teams need now. Here’s why, and how Spotlight.ai brings it to life.

Lolita Trachtengerts
Sep 32 min read


Stakeholder Blind Spots Are Killing Enterprise Deals
Enterprise deals are increasingly complex, involving 10+ stakeholders across multiple buying cycles. This post explores how poor stakeholder visibility slows deals, stalls execution, and silently kills revenue momentum.

Lolita Trachtengerts
Aug 223 min read
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