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Spotlight.ai in CEO Times: Why Every Deal Needs a Credible BVA
Spotlight.ai’s Spotlight the BVA handbook was featured in CEO Times, showcasing how credible Business Value Assessments (BVAs) drive trust, win rates, and deal size. The article highlights the handbook’s community-driven approach to helping sales teams operationalize value and close with confidence.

Lolita Trachtengerts
Nov 61 min read


MEDDICC Analysis and Mastery
AI is redefining how sales teams qualify and close enterprise deals. This guide explains how to master MEDDIC and MEDDPICC using automation, analytics, and real-world U.S. sales data — turning proven methodology into measurable growth.

Lolita Trachtengerts
Nov 49 min read


Sales Strategy and Technology: Complete Guide for Sales Teams
Sales technology has evolved beyond simple enablement. This guide explores how modern sales teams integrate AI, automation, and strategy to improve forecasting, collaboration, and win rates. Learn how digital sales rooms differ from deal execution platforms and how to future-proof your GTM stack.

Lolita Trachtengerts
Nov 48 min read


Sales Strategy and Stakeholder Mapping: The AI-Driven Playbook
Modern B2B sales is a team sport. Learn how AI-powered stakeholder mapping transforms how you plan, engage, and win—by unifying people, data, and strategy in one intelligent platform.

Lolita Trachtengerts
Nov 45 min read


Value Management and Value-Based Selling Strategies: Tools, Frameworks & Best Practices
The definitive guide to modern value management and selling — featuring real data, best practices, and platform comparisons. Learn how Spotlight.ai enables autonomous value orchestration across every buyer stage.

Lolita Trachtengerts
Nov 46 min read


The Definitive Guide to Sales Intelligence Platforms & Tools for 2025
Discover how the next generation of sales intelligence platforms is transforming deal execution in 2025. From AI-driven qualification and forecasting to privacy-first data handling, this guide helps revenue leaders evaluate, compare, and implement solutions that actually move the needle. Featuring Spotlight.ai’s end-to-end execution intelligence approach.

Lolita Trachtengerts
Nov 45 min read


Chapter 5 - Arming the Champion with a BVA That Sells Internally
When the deal leaves your hands, your champion becomes the seller. This chapter explains how to arm internal champions with a Business Value Analysis (BVA) that sells itself — simple, credible, and CFO-ready. Learn how to build one-slide summaries, prep scripts, and assumption sheets that survive executive scrutiny. Featuring data from Forrester, Salesforce, and Pavilion, plus real insights from Sysdig CRO Gary Olson, this chapter helps sellers turn value stories into interna

Lolita Trachtengerts
Oct 195 min read


AI in Sales Automation
In 2025, sales automation is no longer about sequences and reminders — it’s about autonomous agents working directly inside your CRM. Spotlight.ai integrates natively with Salesforce, connects to HubSpot through its secure API layer, and even offers its own native environment for full-cycle execution. No more switching tabs or chasing data — just intelligent agents that qualify, inspect, and advance deals in real time.

Lolita Trachtengerts
Oct 157 min read


Aren’t You Fed Up with AI Hype?
AI promised to change everything. Instead, it left companies juggling dashboards and disconnected tools. Here’s why 95% of AI projects fail — and how Spotlight.ai drives real enterprise impact with 100% adoption and zero behavior change.

Lolita Trachtengerts
Oct 154 min read


Revenue Operations Automation
This 2025 guide by Spotlight.ai explains Revenue Operations Automation for US businesses, reviewing the latest AI-driven tools, real-life case studies, and detailed implementation tips—plus how Spotlight.ai stands out in helping companies scale revenue through automation.

Lolita Trachtengerts
Oct 155 min read


Chapter 4 - BVA Confidence for All
Most reps don’t fear selling — they fear the math. Chapter 4 helps every seller move past BVA anxiety with simple frameworks, practical language, and a live, collaborative approach that builds buyer trust. Learn why modest ROI wins, why confidence beats complexity, and how to guide—not impress—your buyer through the numbers.

Lolita Trachtengerts
Oct 65 min read


Spotlight.ai in USA News: The Self-Driving Future of Sales
Spotlight.ai was just featured in USA News as the “self-driving future of sales.” The article highlights how our Autonomous Deal Execution Platform moves beyond copilots and dashboards into true autonomy — with AI agents that qualify deals, forecast with evidence, and keep teams aligned at scale.

Lolita Trachtengerts
Oct 11 min read


Why MEDDICC Succeeds When Leadership Leads
In this Spotlight News feature, Bill Norberg of Sales MEDDIC Group joins Roi Carmel to break down why MEDDICC is more than a checklist — it’s a language for leadership, RevOps, and reps. From avoiding “hope-casts” to aligning with the customer’s compelling event, Bill shares how organizations can replace storytelling with evidence-based execution and drive predictable growth.

Lolita Trachtengerts
Sep 114 min read


Co-Pilot or Autopilot?
AI co-pilots—nice to have, helpful, even necessary. But they don’t close deals. Autonomous, self-driving-level execution is the leap sales teams need now. Here’s why, and how Spotlight.ai brings it to life.

Lolita Trachtengerts
Sep 32 min read


The New Sales Math to Master
Sales leaders are redefining how they measure success. From win rate to pipeline health, today’s CROs are recalculating the numbers that truly matter.

Lolita Trachtengerts
Aug 272 min read


Stakeholder Blind Spots Are Killing Enterprise Deals
Enterprise deals are increasingly complex, involving 10+ stakeholders across multiple buying cycles. This post explores how poor stakeholder visibility slows deals, stalls execution, and silently kills revenue momentum.

Lolita Trachtengerts
Aug 223 min read


When Everyone Promises ROI, Nobody Believes It
When everyone promises ROI, buyers tune out. This post unpacks the breakdown in trust around ROI, why hard vs. soft distinctions matter, and how sales leaders can make value credible again.

Lolita Trachtengerts
Aug 113 min read


From Deck to Deal: Why Most Value Propositions Die in the Last Mile
Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.

Lolita Trachtengerts
Jul 252 min read


Pinpoint Search Group and Spotlight.ai Partner to Bring Autonomous Sales Execution to Cybersecurity Vendors
Pinpoint Search Group has partnered with Spotlight.ai to bring autonomous sales execution to cybersecurity vendors. The collaboration helps sales teams close complex enterprise deals faster by combining value selling rigor with real-time execution intelligence — all embedded directly in the CRM.

Lolita Trachtengerts
Jul 173 min read


The New Rules of Sales Excellence in Cybersecurity
Explore the new rules of sales excellence in cybersecurity. From value selling to MEDDICC to adaptive discovery, veteran GTM leaders break down what it takes to win in a noisy, high-stakes market—and how AI is changing the game.

Lolita Trachtengerts
Jul 73 min read
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