Sales technology has evolved beyond simple enablement. This guide explores how modern sales teams integrate AI, automation, and strategy to improve forecasting, collaboration, and win rates. Learn how digital sales rooms differ from deal execution platforms and how to future-proof your GTM stack.

Learn how to run a Business Value Assessment (BVA) discovery session that feels consultative, not like an interrogation. Chapter 2 covers how to set the stage, do smart pre-call research, ask value-driven questions, and co-create a business case buyers can defend. Backed by research showing buyers complete 70% of their journey before meeting sales, this chapter helps you make discovery impactful and credible.

Enterprise deals are increasingly complex, involving 10+ stakeholders across multiple buying cycles. This post explores how poor stakeholder visibility slows deals, stalls execution, and silently kills revenue momentum.