Sales fundamentals didn’t disappear. Teams stopped practicing them. In this episode of In the Spotlight, David M. Boyle explains why preparation, hypothesis-driven selling, and disciplined execution matter more than ever, even as AI reshapes enterprise sales.

Sales reps lose hours every week to manual account research. AI research agents automate pre-meeting prep by pulling, analyzing, and synthesizing account intelligence in seconds, helping sales teams walk into every meeting prepared and relevant.