Most sales forecasts still rely on gut feel and CRM stage progression. AI sales forecasting uses buyer behavior, deal signals, and pattern recognition to predict outcomes with far greater accuracy. Here's how to implement it.

This guide explains how sales reps can run Business Value Assessments (BVAs) — also called business case or ROI assessments — to win bigger, more credible deals. You’ll learn how to align to executive priorities, create compelling events, and build ROI ranges that hold up under scrutiny. Designed for AEs, SEs, sales leaders, and value consultants, Spotlight the BVA makes value selling practical, credible, and repeatable.