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Chapter 3 - The Anatomy of a Strong BVA: Tactics for Every Tab
A strong BVA isn’t a form — it’s a co-creation framework. Learn tactics for each tab to build buyer trust, credible ROI, and faster consensus.
Lolita Trachtengerts
Oct 14 min read
Why Your Business Case Isn’t Changing Minds (and What to Do About It)
Most business cases don’t fail because of bad math — they fail because they ignore the real decision-making dynamics: politics, psychology, and misaligned priorities. Learn why static ROI models fall flat and how to build business cases that evolve with the deal, resonate with every stakeholder, and actually change minds.
Lolita Trachtengerts
Jul 162 min read
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