top of page


MEDDPICC Qualification Agents: The Ultimate Guide to Automated Deal Scoring
MEDDPICC Qualification Agents automate deal scoring using real buyer evidence, not rep intuition. Learn how AI-powered MEDDPICC evaluation improves forecast accuracy, exposes hidden deal risk, and helps enterprise sales teams focus on opportunities that actually close.

Lolita Trachtengerts
5 days ago5 min read


Why Modern Sales Leaders Are Re-Evaluating Everything: Eight Pressures The Data Can’t Ignore
Modern sales teams are navigating complex buyer journeys, unpredictable forecasting, and rising execution gaps that tools alone cannot fix. This thought leadership piece explores eight pressure points reshaping revenue organizations today. It challenges leaders to rethink qualification, discovery, deal inspection, value selling, and analytics through real research and data to create insight driven sales performance.

Lolita Trachtengerts
Dec 15, 20254 min read


MEDDICC Analysis and Mastery
AI is redefining how sales teams qualify and close enterprise deals. This guide explains how to master MEDDIC and MEDDPICC using automation, analytics, and real-world U.S. sales data — turning proven methodology into measurable growth.

Lolita Trachtengerts
Nov 4, 20259 min read


Spotlight.ai in USA News: The Self-Driving Future of Sales
Spotlight.ai was just featured in USA News as the “self-driving future of sales.” The article highlights how our Autonomous Deal Execution Platform moves beyond copilots and dashboards into true autonomy — with AI agents that qualify deals, forecast with evidence, and keep teams aligned at scale.

Lolita Trachtengerts
Oct 1, 20251 min read


Why MEDDICC Succeeds When Leadership Leads
In this Spotlight News feature, Bill Norberg of Sales MEDDIC Group joins Roi Carmel to break down why MEDDICC is more than a checklist — it’s a language for leadership, RevOps, and reps. From avoiding “hope-casts” to aligning with the customer’s compelling event, Bill shares how organizations can replace storytelling with evidence-based execution and drive predictable growth.

Lolita Trachtengerts
Sep 11, 20254 min read
bottom of page