The Champion and Economic Buyer are two different roles in enterprise deals, and confusing them is one of the most common reasons qualified deals fail. Learn the three champion tests and how to qualify both roles with evidence.

Value Driven 2026 brings 150+ GTM, sales, and value consulting leaders to Manhattan on May 21st. Spotlight.ai joins as a Gold sponsor, with CEO Roi Carmel on stage at 3:15 PM for the Value Automation panel. The platform autonomously generated over 5,000 BVAs and business cases in 2025. Find the team in Sponsor Alley all day.