top of page


Fundamentals Don’t Break. Teams Do.
Sales fundamentals didn’t disappear. Teams stopped practicing them. In this episode of In the Spotlight, David M. Boyle explains why preparation, hypothesis-driven selling, and disciplined execution matter more than ever, even as AI reshapes enterprise sales.

Lolita Trachtengerts
Feb 24 min read


The Business Case Bottleneck: How to Speed Up Value Assessments Without Losing Credibility
Speed kills in sales—except when it kills trust. Here’s how modern revenue teams can accelerate value assessments without cutting corners.

Lolita Trachtengerts
Jul 22, 20252 min read
bottom of page