Spotlight.ai’s 2025 guide to data unification explains how enterprises unify sales, pre-sales, and customer success data inside their CRM to create measurable value. Covering unified revenue intelligence, automation, and value realization, the guide outlines a step-by-step approach and real use cases that show how AI-driven unification accelerates growth and reduces manual effort.

Most reps don’t fear selling — they fear the math. Chapter 4 helps every seller move past BVA anxiety with simple frameworks, practical language, and a live, collaborative approach that builds buyer trust. Learn why modest ROI wins, why confidence beats complexity, and how to guide—not impress—your buyer through the numbers.

Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.