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Spotlight.ai in Good Morning US: Fewer Entries in the Competitor Field
Why a shorter competitor field is a sign of better data, how checking one name at a time against the evidence works, and what structured competitor data unlocks for win-loss analysis.

Lolita Trachtengerts
Oct 54 min read


Keep Vendor Noise Out of Your Deal Signal
Email is a rich signal of deal health until automated notifications and third-party noise drown it out. Here is why clean deal intelligence starts with excluding what was never part of the deal.

Lolita Trachtengerts
Sep 163 min read


Revenue-Data Provenance: The Trust Layer AI Forecasting Needs
AI will forecast confidently on wrong data, and the output looks the same either way. Here is why provenance, knowing where each number came from, is the trust layer AI forecasting needs.

Lolita Trachtengerts
Sep 83 min read


How MCP-Powered AI Agents Keep Your CRM Data Fresh Without Manual Entry
CRM data decays at 2.1% per month and manual entry cannot keep pace with deal velocity. Learn how MCP-powered AI agents update CRM automatically from call and email signals, eliminating the manual entry bottleneck.

Lolita Trachtengerts
Apr 164 min read


Why Sales Forecasting Is Still Broken in 2026 — And What Actually Fixes It
Enterprise sales forecasting remains below 75% accuracy despite decades of CRM investment. This guide explains why traditional methods fail and how AI-driven, signal-based forecasting closes the gap.

Lolita Trachtengerts
Apr 154 min read
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