Email is a rich signal of deal health until automated notifications and third-party noise drown it out. Here is why clean deal intelligence starts with excluding what was never part of the deal.

AI built on unreliable CRM data produces unreliable outputs. Fix the five most common data problems — inconsistent stages, stale close dates, missing contacts, blank qualification fields, and activity gaps — before layering on intelligence.

Enablement is evolving into readiness. In this episode of In the Spotlight, Kari Neidig explains how productivity, clean data, and workflow-native AI are transforming how go-to-market teams drive revenue impact.