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Spotlight.ai in Today US: Every Box Was Green. The Deal Was Dead.
Why a qualification record full of green boxes keeps producing deals that close lost, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Oct 54 min read


Spotlight.ai in USA News: Qualification Theater
Why AI-filled MEDDPICC fields don't prove a deal is qualified, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Sep 256 min read


Why ChatGPT and Claude Hallucinate in Sales Conversations (And What to Do About It)
ChatGPT sounds confident about your deal's champion. It may be completely wrong. General-purpose AI does not know what champion evidence looks like in an enterprise deal. Here's what that costs you.

Lolita Trachtengerts
Apr 65 min read
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