top of page


Champion Validation in MEDDPICC: How AI Confirms Your Champion Before the Deal Slips
Reps think they have a champion. They usually have a fan. Here's how AI validates real champion behavior before the deal slips.

Lolita Trachtengerts
Apr 64 min read


The Champion Validation Problem: Why Your Biggest Deal Risk Is Who You Trust
Most reps assume they have a champion. Very few can prove it. Here's how to validate champion status using behavioral evidence — and what to do when your validation reveals a gap.

Lolita Trachtengerts
Mar 204 min read


MEDDICC Validation Is Broken. Here's Why
Most sales teams don’t fail at MEDDIC because the framework is broken. They fail because validation never happens. When MEDDIC turns into checkbox theater, confidence replaces evidence, forecasts miss, and deals slip without warning.

Lolita Trachtengerts
Jan 135 min read
bottom of page