Most SaaS ROI models are a benefits slide with a big number. A real ROI framework shows cost, benefit, time, and risk, so a CFO can trust it. Here is the structure.

Why value engineering teams cap at 20% deal coverage, why more headcount won't fix it, and what changes when artisans become architects.

Value selling isn’t broken. Execution is. In this episode of In the Spotlight, Roi Carmel sits down with Mark Pecaro to unpack why enterprise deals stall, how value realization actually drives expansion, and why strategic RevOps has become the force multiplier for modern revenue teams.