top of page


Aren’t You Fed Up with AI Hype?
AI promised to change everything. Instead, it left companies juggling dashboards and disconnected tools. Here’s why 95% of AI projects fail — and how Spotlight.ai drives real enterprise impact with 100% adoption and zero behavior change.

Lolita Trachtengerts
Oct 154 min read


AI for Sales Needs to Be Invisible. Not Impressive
The best AI in sales doesn’t need to be flashy — it needs to be invisible. This post explores why embedded, action-oriented tools win adoption and drive results.

Lolita Trachtengerts
Jun 22 min read
bottom of page