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Value Selling: A Comprehensive Guide for 2025
A comprehensive overview of value selling, incorporating both established principles and emerging trends.
Lolita Trachtengerts
Dec 3, 20242 min read
The Art of Intelligent Follow-Up
Intelligent follow-up: AI-driven prep, context retention, and automated insights empower teams to build stronger customer relationships.
Lolita Trachtengerts
Nov 25, 20242 min read
Are You Leveraging the Right AI Tools?
The tools in your Sales toolkit today, are they the best in 2025?
Lolita Trachtengerts
Nov 19, 20242 min read
Lesson learned - Your Champion might be "shy" 🏆
Lesson learned: Your Champion might be "shy." The most engaged person isn't always your true ally. Look deeper!
Roi Carmel
Nov 5, 20242 min read
Difference Between Traditional CRM and AI-Driven Platforms
You chose a CRM that promised to streamline your business operations and boost customer satisfaction, yet it seems more trouble than it's...
Lolita Trachtengerts
Oct 28, 20245 min read
Conversational Deal Status Intelligence 101
How NLP & AI; Data Integration and Predictive Analytics save the day
Lolita Trachtengerts
Oct 16, 20245 min read
The Power of Predictive Analytics in Sales Intelligence
Let's dive into the transformative impact of predictive analytics on sales intelligence
Lolita Trachtengerts
Oct 11, 20242 min read
Mastering Pipeline Predictability: The Key to Reliable Revenue Forecasting
Mastering Pipeline Predictability
Lolita Trachtengerts
Oct 1, 20242 min read
Conversational Qualification Intelligence 101
Efficiently qualifying leads and opportunities is crucial for sales success. Enter conversational qualification intelligence - an...
Lolita Trachtengerts
Sep 17, 20242 min read
The Crucial Role of a Champion in Sales: Insights from MEDDICC Driven Sales Teams
Unlock sales success by leveraging champions in MEDDICC! Discover how they influence decisions and drive B2B deals forward.
Roi Carmel
Sep 16, 20244 min read
Understanding Business Value Assessment (BVA) in Enterprise Sales
In the competitive landscape of enterprise sales, a Business Value Assessment (BVA) is an essential tool that helps sales teams...
Lolita Trachtengerts
Sep 11, 20242 min read
What is MEDDICC?
Boost sales with MEDDICC: a framework for better lead qualification, higher close rates, and improved forecasting.
Lolita Trachtengerts
Aug 30, 20243 min read
Aviation and Sales: A Comparative Look at Skills and Tools
Spotlight.ai revolutionizes sales with intelligent automation and real-time guidance, much like advanced avionics guiding modern pilots
Nadav Efraty
Aug 8, 20243 min read
Packaging the Value: How Effective Packaging Enhances Value Selling
Discover how smart packaging transforms customer perception and drives value. Enhance your sales strategy with impactful presentation!
Roi Carmel
Apr 19, 20243 min read
Overview
"The job of the seller is selling value, not features."
Nadav Efraty
Apr 18, 20245 min read
Chapter 1 - The Situation and The Pain
"Why buy? Why now? Why us?
Nadav Efraty
Apr 17, 20245 min read
Chapter 2 - The Champion
You can never sell any new capabilities to any corporation unless someone inside is personally excited about your offering. But...
Nadav Efraty
Apr 16, 20244 min read
Chapter 3 - The Stakeholders
There are typically multiple individuals or groups that are involved in every corporate buying decision. The list may include people from...
Nadav Efraty
Apr 15, 20242 min read
Chapter 4 - From the Tactical to the Strategic
There is no opportunity unless the seller uncovers a critical need or a pain and identifies and builds a champion that is committed to...
Nadav Efraty
Apr 12, 20245 min read
Chapter 5 - The Buying Process and Decision Criteria
Having the right sales process for each different sales motion is critical. A sales organization that will try to impose an enterprise...
Nadav Efraty
Apr 11, 20244 min read
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