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More Tools, More Places for the Truth to Hide
Every tool you added promised more visibility and delivered fragments. Here is why more tools give the truth of a deal more places to hide, and how consolidating the evidence, not the stack, brings it back.

Lolita Trachtengerts
5 hours ago4 min read


Build vs. Buy Your GTM Brain: What to Own After the Platforms Move In
The largest platforms just settled the build-versus-buy question for the AI substrate by bundling generic sales skills into the CRM. Here is the layer that is still worth owning: the case, not the chronicle.

Lolita Trachtengerts
5 hours ago3 min read


Why 47% of GTM Teams Have Zero AI Agents in Production
Nearly half of GTM teams have zero AI agents live, not from lack of interest, but because scattered, rep-by-rep AI does not compound. Here is what the teams with agents in production do differently.

Lolita Trachtengerts
6 hours ago3 min read


How to Pressure-Test the Assumptions Under Your Revenue Plan
The plan always looks better in the deck. Here is how to pressure-test the assumptions under your revenue number, coverage, win rates, and the deals it leans on, from the deals up rather than the number down.

Lolita Trachtengerts
6 hours ago4 min read


How to Compare TCO Across Competing Software Vendors
Buyers who compare vendors on price compare the wrong number. Total cost of ownership can rank vendors completely differently. Here is how to compare TCO fairly.

Lolita Trachtengerts
Jul 243 min read


How to Train Sales Teams on Value-Based Selling (and Make It Stick)
Most value-based selling training wears off in three weeks, not because reps forget, but because the field gives them no way to apply it. Here is what makes it stick.

Lolita Trachtengerts
Jul 243 min read


How to Create a Value Map for Enterprise Software
Buyers care what your software changes, not what it does. A value map connects capabilities to the outcomes a buyer is measured on. Here is how to build one.

Lolita Trachtengerts
Jul 243 min read


How to Create ROI Reports for Executive Business Reviews
An EBR without an ROI report is a status update. With one, the renewal is already won. Here is what belongs in an ROI report and how to build one for every account.

Lolita Trachtengerts
Jul 243 min read


What Metrics Should Be Included in a Software ROI Analysis?
An ROI analysis is only as credible as its metrics. Here are the cost, benefit, efficiency, and risk metrics that belong in a software ROI analysis, and why the buyer's own numbers win.

Lolita Trachtengerts
Jul 243 min read


What Is a Strong ROI Framework for B2B SaaS?
Most SaaS ROI models are a benefits slide with a big number. A real ROI framework shows cost, benefit, time, and risk, so a CFO can trust it. Here is the structure.

Lolita Trachtengerts
Jul 243 min read


How to Evaluate an AI Sales Agent Platform
Every vendor has an AI agent; telling a real platform from a good demo takes the right questions. Here is how to evaluate an AI sales agent platform on action, grounding, and proof.

Lolita Trachtengerts
Jul 243 min read


What AI Sales Agents Can and Can't Do (Yet)
The hype says AI sales agents replace the team; the reality is more useful. Here is an honest look at what agents do well, what they can't do yet, and the right division of labor.

Lolita Trachtengerts
Jul 243 min read


The AI Sales Agent Stack: What Each Agent Actually Does
A single AI agent does one job; a revenue operation has many. The AI sales agent stack is the set of specialized agents that cover the whole deal, and the handoffs make it work.

Lolita Trachtengerts
Jul 243 min read


Best AI Account Research Tools for Sales
Account research is the work busy reps skip. AI account research tools do it for them, turning hours of prep into a briefing ready before the meeting. Here is what to look for.

Lolita Trachtengerts
Jul 243 min read


The Best AI Sales Tools for Enterprise: A Category Guide
Every sales tool claims AI, so the label is useless as a filter. Here is a map of the AI sales tool categories, what enterprises need beyond features, and how to match the tool to the job.

Lolita Trachtengerts
Jul 243 min read


Autonomous Sales Agents: What They Are and How They Work
Not every AI agent is autonomous. Autonomy is a spectrum from assisted to fully autonomous. Here is what autonomous sales agents are, how they work, and why grounding decides their limits.

Lolita Trachtengerts
Jul 243 min read


What Is Agentic AI in Sales?
Generative AI answers; agentic AI acts. In sales that is the difference between summarizing the deal and moving it. Here is what agentic AI is, and why grounding decides whether it works.

Lolita Trachtengerts
Jul 243 min read


What Are AI Sales Agents?
An assistant helps a rep do a task; an AI sales agent does the task. Here is what defines an AI sales agent, how it differs from copilots and assistants, and where agent squads fit.

Lolita Trachtengerts
Jul 243 min read


The Best AI Agents for Sales Teams: What to Look For
AI agents for sales are multiplying, and most do one job. Here are the categories, what to look for, and why a coordinated agent squad beats a pile of single-task tools.

Lolita Trachtengerts
Jul 243 min read


From Value Management Tools to Value Engineering on Every Deal
Value management tools made value selling structured and collaborative. The next step is value engineering automated on every deal. A look at the shift, and where it leads.

Lolita Trachtengerts
Jun 254 min read
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