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Spotlight.ai in Today US: Every Box Was Green. The Deal Was Dead.
Why a qualification record full of green boxes keeps producing deals that close lost, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Oct 54 min read


Spotlight.ai in USA News: Qualification Theater
Why AI-filled MEDDPICC fields don't prove a deal is qualified, why a transcript-to-ChatGPT build can't fix it, and what changes when every qualification question has a closed set of answers.

Lolita Trachtengerts
Sep 256 min read


When a Stage Shouldn't Be Marked Complete
In most CRMs stage exit criteria are advisory, a rep clicks the stage forward regardless. Here is why voluntary criteria fail and how gating a stage on evidence makes the pipeline mean what it says.

Lolita Trachtengerts
Sep 243 min read


What a Deal Score Should Actually Tell You
Most deal scores are a single number pretending to be insight. Here is what a score has to do to be useful, explain itself and point to an action, and why an unexplained number gets ignored.

Lolita Trachtengerts
Sep 243 min read


Spotlight.ai CEO Roi Carmel on VentureFizz: What Enterprise Buyers Still Won't Build Themselves
Spotlight.ai CEO Roi Carmel joined Episode 445 of the VentureFizz Podcast to discuss build versus buy in the AI era, the two years of CRO interviews behind the Spotlight.ai Knowledge Graph, and why the company has stayed bootstrapped through 300% growth.

Lolita Trachtengerts
Sep 219 min read


Can You Trust an AI Agent on a Live Deal?
Handing an AI agent a live deal is a higher bar than a good demo. Here is what makes an agent trustworthy on real opportunities: shown evidence, grounding, and inspection you can repeat.

Lolita Trachtengerts
Sep 164 min read


What 361,000 Opportunities Reveal About Forecast Slippage
Operational data across 361,000 opportunities is blunt: much of the pipeline you commit to slips, in knowable ways. Here is why forecast slippage is predictable, and how to forecast on evidence instead of the board.

Lolita Trachtengerts
Sep 163 min read


Auto-Fill Your MEDDICC Roles: Champion and Economic Buyer
Every team says it runs MEDDICC, but the Champion and Economic Buyer fields are half empty and half wrong. Here is why hand-entered roles fail, and how populating them from evidence makes qualification honest.

Lolita Trachtengerts
Sep 83 min read


A Forecast You Can Defend, Deal by Deal
Every forecast survives until someone asks why a committed deal slipped. Here is how to build a forecast you can defend, deal by deal, with evidence under every number instead of ratios and gut feel.

Lolita Trachtengerts
Sep 83 min read


What Is a Power Map in Sales? Mapping the People Who Decide
Enterprise deals are lost by the stakeholder you never mapped. A power map shows the whole buying committee, who decides, who blocks, and who you have not met, so you can multithread before it costs the quarter.

Lolita Trachtengerts
Sep 33 min read


85% of Your CRM Loss Reasons Are Wrong. Here's Why.
Win-loss research across 50,000+ interviews finds 85% of CRM loss reasons are wrong, not because reps are careless, but because buyers never say the real reason. Here is how to get the truth from the evidence instead of the field.

Lolita Trachtengerts
Sep 34 min read


How to Pressure-Test the Assumptions Under Your Revenue Plan
The plan always looks better in the deck. Here is how to pressure-test the assumptions under your revenue number, coverage, win rates, and the deals it leans on, from the deals up rather than the number down.

Lolita Trachtengerts
Sep 34 min read


How to Train Sales Teams on Value-Based Selling (and Make It Stick)
Most value-based selling training wears off in three weeks, not because reps forget, but because the field gives them no way to apply it. Here is what makes it stick.

Lolita Trachtengerts
Jul 243 min read


How to Evaluate an AI Sales Agent Platform
Every vendor has an AI agent; telling a real platform from a good demo takes the right questions. Here is how to evaluate an AI sales agent platform on action, grounding, and proof.

Lolita Trachtengerts
Jul 243 min read


What AI Sales Agents Can and Can't Do (Yet)
The hype says AI sales agents replace the team; the reality is more useful. Here is an honest look at what agents do well, what they can't do yet, and the right division of labor.

Lolita Trachtengerts
Jul 243 min read


The AI Sales Agent Stack: What Each Agent Actually Does
A single AI agent does one job; a revenue operation has many. The AI sales agent stack is the set of specialized agents that cover the whole deal, and the handoffs make it work.

Lolita Trachtengerts
Jul 243 min read


Best AI Account Research Tools for Sales
Account research is the work busy reps skip. AI account research tools do it for them, turning hours of prep into a briefing ready before the meeting. Here is what to look for.

Lolita Trachtengerts
Jul 243 min read


The Best AI Sales Tools for Enterprise: A Category Guide
Every sales tool claims AI, so the label is useless as a filter. Here is a map of the AI sales tool categories, what enterprises need beyond features, and how to match the tool to the job.

Lolita Trachtengerts
Jul 243 min read


Autonomous Sales Agents: What They Are and How They Work
Not every AI agent is autonomous. Autonomy is a spectrum from assisted to fully autonomous. Here is what autonomous sales agents are, how they work, and why grounding decides their limits.

Lolita Trachtengerts
Jul 243 min read


What Is Agentic AI in Sales?
Generative AI answers; agentic AI acts. In sales that is the difference between summarizing the deal and moving it. Here is what agentic AI is, and why grounding decides whether it works.

Lolita Trachtengerts
Jul 243 min read
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