Value selling isn’t broken. Execution is. In this episode of In the Spotlight, Roi Carmel sits down with Mark Pecaro to unpack why enterprise deals stall, how value realization actually drives expansion, and why strategic RevOps has become the force multiplier for modern revenue teams.

The definitive guide to modern value management and selling — featuring real data, best practices, and platform comparisons. Learn how Spotlight.ai enables autonomous value orchestration across every buyer stage.