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Can You Build Your Own Value Tool With AI?
AI makes building a value tool look cheap, so every value leader is asking whether to build one. Here is the honest answer: you can build the software; the methodology was always the expensive part.

Lolita Trachtengerts
Sep 243 min read


A Business Case for Every Deal, Without a Value Team
Everyone believes deals need a quantified business case; almost none get one, because value engineering capacity is scarce. Here is why value breaks at capacity, and how to give every deal a defensible case.

Lolita Trachtengerts
Sep 233 min read


Spotlight.ai CEO Roi Carmel on VentureFizz: What Enterprise Buyers Still Won't Build Themselves
Spotlight.ai CEO Roi Carmel joined Episode 445 of the VentureFizz Podcast to discuss build versus buy in the AI era, the two years of CRO interviews behind the Spotlight.ai Knowledge Graph, and why the company has stayed bootstrapped through 300% growth.

Lolita Trachtengerts
Sep 219 min read


Why Value Dies After the Sale
We got good at selling value and never learned to prove it. Here is why the post-sale value gap exists, why unproven value reads as no value at renewal, and how to make proof scale across every account.

Lolita Trachtengerts
Sep 83 min read


Promised Value vs. Proven Value: The Shared Value Plan
Most value selling stops at signature, and a year later nobody can say whether the value was real. Here is how a shared value plan carries value from promise to proof, and why keeping it alive wins renewals.

Lolita Trachtengerts
Sep 83 min read


Value Selling Isn’t the Problem. Execution Is
Value selling isn’t broken. Execution is. In this episode of In the Spotlight, Roi Carmel sits down with Mark Pecaro to unpack why enterprise deals stall, how value realization actually drives expansion, and why strategic RevOps has become the force multiplier for modern revenue teams.

Lolita Trachtengerts
Jan 124 min read


Value Management and Value-Based Selling Strategies: Tools, Frameworks & Best Practices
The definitive guide to modern value management and selling — featuring real data, best practices, and platform comparisons. Learn how Spotlight.ai enables autonomous value orchestration across every buyer stage.

Lolita Trachtengerts
Nov 4, 20256 min read
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