AI promised to change everything. Instead, it left companies juggling dashboards and disconnected tools. Here’s why 95% of AI projects fail — and how Spotlight.ai drives real enterprise impact with 100% adoption and zero behavior change.

This 2025 guide by Spotlight.ai explains Revenue Operations Automation for US businesses, reviewing the latest AI-driven tools, real-life case studies, and detailed implementation tips—plus how Spotlight.ai stands out in helping companies scale revenue through automation.

Enablement is evolving into readiness. In this episode of In the Spotlight, Kari Neidig explains how productivity, clean data, and workflow-native AI are transforming how go-to-market teams drive revenue impact.

A Business Value Assessment (BVA) is more than an ROI calculator. It is a collaborative sales tool that connects your solution to executive priorities and quantifies real impact. This chapter explains what a BVA is, how it differs from pitch decks and calculators, and why co-owning it with your champion drives deal credibility. Learn the ROI ranges that matter and how to run BVAs with curiosity and confidence.