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Chapter 3 - The Anatomy of a Strong BVA: Tactics for Every Tab
A strong BVA isn’t a form — it’s a co-creation framework. Learn tactics for each tab to build buyer trust, credible ROI, and faster consensus.
Lolita Trachtengerts
Oct 14 min read
From Deck to Deal: Why Most Value Propositions Die in the Last Mile
Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.
Lolita Trachtengerts
Jul 252 min read
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