Every team says it runs MEDDICC, but the Champion and Economic Buyer fields are half empty and half wrong. Here is why hand-entered roles fail, and how populating them from evidence makes qualification honest.

Every team rolls out a methodology; few can prove reps follow it. Here is why audit-based compliance fails and how to make qualification a property of the system instead.

In cybersecurity, technical buyers face non-technical CFOs. Prateek Goel of Wiz on how value teams arm champions to win the rooms sellers never sit in.

Your sales process isn't a project. It's a product. In this episode of In the Spotlight, Roi Carmel and Yuval Yeret explore why most change initiatives fail in sales orgs, what product development teaches us about adoption, and how leaders can build and operate their teams at the same time.