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You Don't Have to Fix the Foundation First
Teams delay AI because 'our data isn't good enough yet,' then wait through a multi-quarter cleanup while risk sits unread in the CRM. Here is why you don't have to fix the foundation first.

Lolita Trachtengerts
Sep 243 min read


Signal Rich, Action Poor
The CRM overflows with scores and alerts, and deals still slip. The bottleneck moved from knowing to acting. Here is why revenue teams are signal rich and action poor, and how to close the last mile.

Lolita Trachtengerts
Sep 243 min read


Value Selling Isn’t the Problem. Execution Is
Value selling isn’t broken. Execution is. In this episode of In the Spotlight, Roi Carmel sits down with Mark Pecaro to unpack why enterprise deals stall, how value realization actually drives expansion, and why strategic RevOps has become the force multiplier for modern revenue teams.

Lolita Trachtengerts
Jan 124 min read
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