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Spotlight.ai in USA News: The Self-Driving Future of Sales
Spotlight.ai was just featured in USA News as the “self-driving future of sales.” The article highlights how our Autonomous Deal Execution Platform moves beyond copilots and dashboards into true autonomy — with AI agents that qualify deals, forecast with evidence, and keep teams aligned at scale.

Lolita Trachtengerts
Oct 11 min read


Chapter 2 – How to Run a BVA Discovery Session Without the Interrogation
Learn how to run a Business Value Assessment (BVA) discovery session that feels consultative, not like an interrogation. Chapter 2 covers how to set the stage, do smart pre-call research, ask value-driven questions, and co-create a business case buyers can defend. Backed by research showing buyers complete 70% of their journey before meeting sales, this chapter helps you make discovery impactful and credible.

Lolita Trachtengerts
Sep 124 min read


Why MEDDICC Succeeds When Leadership Leads
In this Spotlight News feature, Bill Norberg of Sales MEDDIC Group joins Roi Carmel to break down why MEDDICC is more than a checklist — it’s a language for leadership, RevOps, and reps. From avoiding “hope-casts” to aligning with the customer’s compelling event, Bill shares how organizations can replace storytelling with evidence-based execution and drive predictable growth.

Lolita Trachtengerts
Sep 114 min read


Co-Pilot or Autopilot?
AI co-pilots—nice to have, helpful, even necessary. But they don’t close deals. Autonomous, self-driving-level execution is the leap sales teams need now. Here’s why, and how Spotlight.ai brings it to life.

Lolita Trachtengerts
Sep 32 min read


The New Sales Math to Master
Sales leaders are redefining how they measure success. From win rate to pipeline health, today’s CROs are recalculating the numbers that truly matter.

Lolita Trachtengerts
Aug 272 min read


Stakeholder Blind Spots Are Killing Enterprise Deals
Enterprise deals are increasingly complex, involving 10+ stakeholders across multiple buying cycles. This post explores how poor stakeholder visibility slows deals, stalls execution, and silently kills revenue momentum.

Lolita Trachtengerts
Aug 223 min read


From Deck to Deal: Why Most Value Propositions Die in the Last Mile
Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.

Lolita Trachtengerts
Jul 252 min read
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