Your sales process isn't a project. It's a product. In this episode of In the Spotlight, Roi Carmel and Yuval Yeret explore why most change initiatives fail in sales orgs, what product development teaches us about adoption, and how leaders can build and operate their teams at the same time.

Sales fundamentals didn’t disappear. Teams stopped practicing them. In this episode of In the Spotlight, David M. Boyle explains why preparation, hypothesis-driven selling, and disciplined execution matter more than ever, even as AI reshapes enterprise sales.

Your CRM looks green. Stages are moving. Close dates feel safe. Your buyer, meanwhile, has already disengaged. That disconnect is where forecast accuracy quietly collapses.

Sales leaders are redefining how they measure success. From win rate to pipeline health, today’s CROs are recalculating the numbers that truly matter.