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Your CRM Shows Green. Your Buyers Went Dark.
Your CRM looks green. Stages are moving. Close dates feel safe.
Your buyer, meanwhile, has already disengaged.
That disconnect is where forecast accuracy quietly collapses.
Lolita Trachtengerts
Jan 134 min read
The New Sales Math to Master
Sales leaders are redefining how they measure success. From win rate to pipeline health, today’s CROs are recalculating the numbers that truly matter.
Lolita Trachtengerts
Aug 27, 20252 min read
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