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Knowledge Graph vs Data Warehouse for Revenue Intelligence
A data warehouse stores your revenue data; a knowledge graph understands it. Here is the difference, why revenue AI needs the graph, and why it is not either/or.

Lolita Trachtengerts
Jun 103 min read


Salesforce Agentic Work Units: Outcomes Beat Activity
Salesforce introduced AWUs to measure what AI does, not how much it talks. The shift is right — but tasks completed are not outcomes. Here is what actually matters in revenue intelligence, and why context is the deciding factor.

Lolita Trachtengerts
May 57 min read
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