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From Deck to Deal: Why Most Value Propositions Die in the Last Mile
Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.

Lolita Trachtengerts
Jul 252 min read


The Business Case Bottleneck: How to Speed Up Value Assessments Without Losing Credibility
Speed kills in sales—except when it kills trust. Here’s how modern revenue teams can accelerate value assessments without cutting corners.

Lolita Trachtengerts
Jul 222 min read
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