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QBR-Ready Dashboards in Salesforce: Why RevOps Needs Truth, Not Spreadsheets
RevOps loses days each quarter exporting data and stitching spreadsheets for QBRs, only to present numbers leaders still question. Spotlight.ai solves this with QBR-ready dashboards that live inside Salesforce. No more manual prep or offline decks — just inspection-ready, evidence-based dashboards that save RevOps time and give CROs confidence in the boardroom.

Lolita Trachtengerts
Sep 53 min read


Execution Intelligence: From Endless Research to Real Action
Research is wasted if it doesn’t drive execution. Spotlight.ai surfaces account intelligence inside CRM, eliminating blind spots and accelerating deals.

Lolita Trachtengerts
Sep 52 min read


AI Deal Forecasting: Why Revenue Leaders Must Replace Gut Feel With Win Data
Revenue forecasting is broken. CROs still walk into board meetings with forecasts built on opinions, not evidence. Spotlight.ai changes that. By auto-scoring opportunities against real win/loss data, revenue leaders replace gut feel with hard signals they can defend. Forecasting isn’t about hope anymore—it’s about credibility. Win-data execution is the only path forward.

Lolita Trachtengerts
Sep 53 min read


Co-Pilot or Autopilot?
AI co-pilots—nice to have, helpful, even necessary. But they don’t close deals. Autonomous, self-driving-level execution is the leap sales teams need now. Here’s why, and how Spotlight.ai brings it to life.

Lolita Trachtengerts
Sep 32 min read


The New Sales Math to Master
Sales leaders are redefining how they measure success. From win rate to pipeline health, today’s CROs are recalculating the numbers that truly matter.

Lolita Trachtengerts
Aug 272 min read


Stakeholder Blind Spots Are Killing Enterprise Deals
Enterprise deals are increasingly complex, involving 10+ stakeholders across multiple buying cycles. This post explores how poor stakeholder visibility slows deals, stalls execution, and silently kills revenue momentum.

Lolita Trachtengerts
Aug 223 min read


When Everyone Promises ROI, Nobody Believes It
When everyone promises ROI, buyers tune out. This post unpacks the breakdown in trust around ROI, why hard vs. soft distinctions matter, and how sales leaders can make value credible again.

Lolita Trachtengerts
Aug 113 min read


The Email Privacy Backlash Is Coming
As sales tools increasingly mine inboxes for insights, enterprise buyers are pushing back. This post explores why “always‑on” email surveillance undermines trust, adoption, and data quality—and what modern buyers demand instead.

Lolita Trachtengerts
Jul 313 min read


From Deck to Deal: Why Most Value Propositions Die in the Last Mile
Most business cases die after the meeting — not during it. This blog explores why value propositions fail in the final stretch of enterprise deals and how sales teams can build cases that win behind closed doors.

Lolita Trachtengerts
Jul 252 min read


The Business Case Bottleneck: How to Speed Up Value Assessments Without Losing Credibility
Speed kills in sales—except when it kills trust. Here’s how modern revenue teams can accelerate value assessments without cutting corners.

Lolita Trachtengerts
Jul 222 min read


Why Your Business Case Isn’t Changing Minds (and What to Do About It)
Most business cases don’t fail because of bad math — they fail because they ignore the real decision-making dynamics: politics, psychology, and misaligned priorities. Learn why static ROI models fall flat and how to build business cases that evolve with the deal, resonate with every stakeholder, and actually change minds.

Lolita Trachtengerts
Jul 162 min read


How to Master Value Discovery with MEDDICC
Too many sales teams treat value discovery as a one-time step or a static ROI deck. In today’s enterprise deals, it needs to be continuous, collaborative, and baked into every stage of MEDDPICC. This guide shows how to turn value into your competitive edge—from identifying pain to winning over the CFO.

Lolita Trachtengerts
Jun 303 min read


AI for Sales Needs to Be Invisible. Not Impressive
The best AI in sales doesn’t need to be flashy — it needs to be invisible. This post explores why embedded, action-oriented tools win adoption and drive results.

Lolita Trachtengerts
Jun 22 min read


Sales Isn’t a Data Problem. It’s an Execution Problem.
Data isn’t the problem in modern sales — it’s the failure to act on it. This blog explores why execution is the missing link and how Spotlight.ai bridges it using CRM-native AI.

Lolita Trachtengerts
Jun 22 min read


AI That Needs Training Is Just Another Rep You’ll Have to Manage
Most sales AI tools promise productivity but deliver complexity. Drawing on insights from Gartner, Forrester, and Pavilion, this post explores why low-friction, embedded AI wins — and why AI that needs training is just another rep you’ll have to manage.

Lolita Trachtengerts
Jun 22 min read


CRM Is Not the Source of Truth Anymore
If you want better data, stop forcing reps to fill out forms. Start capturing the intelligence that’s already being said. The future of RevOps is conversational.

Lolita Trachtengerts
May 132 min read


What AI-Native Sales Orgs Are Doing Differently in 2025
Start with one core workflow. Document your current process. Ask: what would this look like if AI handled 80% of it? That’s your first step toward an AI-native GTM engine.

Lolita Trachtengerts
May 132 min read


Why AI Won’t Replace Your AE—But It Will Replace Their Follow-Up
In 2025, the most successful reps won’t be the ones who hustle hardest. They’ll be the ones with AI running behind the scenes, making sure no ball ever drops.

Lolita Trachtengerts
May 132 min read


The First AI Built for Face-to-Face Sales: Inside Spotlight’s Autonomous Debrief Agent
The First AI Built for Face-to-Face Sales: Inside Spotlight’s Autonomous Debrief Agent

Lolita Trachtengerts
May 62 min read


The Hidden Pain Points of Sales Execution and How to Overcome Them
Discover how autonomous AI agents close the sales execution gap, drive pipeline predictability, and empower reps to win more deals.

Lolita Trachtengerts
Apr 153 min read
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