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Lolita Trachtengerts
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VP GTM Ops & Marketing Innovation
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Join date: Mar 1, 2025
Posts (198)
May 13, 2026 ∙ 6 min
Spotlight.ai in Leadr Magazine: The Artisan Problem
Why value engineering teams cap at 20% deal coverage, why more headcount won't fix it, and what changes when artisans become architects.
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May 5, 2026 ∙ 7 min
When the Math Gets Cheap, Trust Gets Expensive
In cybersecurity, technical buyers face non-technical CFOs. Prateek Goel of Wiz on how value teams arm champions to win the rooms sellers never sit in.
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May 5, 2026 ∙ 7 min
Salesforce Agentic Work Units: Outcomes Beat Activity
Salesforce introduced AWUs to measure what AI does, not how much it talks. The shift is right — but tasks completed are not outcomes. Here is what actually matters in revenue intelligence, and why context is the deciding factor.
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