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CRM Is Not the Source of Truth Anymore
If you want better data, stop forcing reps to fill out forms. Start capturing the intelligence that’s already being said. The future of RevOps is conversational.

Lolita Trachtengerts
May 132 min read


What AI-Native Sales Orgs Are Doing Differently in 2025
Start with one core workflow. Document your current process. Ask: what would this look like if AI handled 80% of it? That’s your first step toward an AI-native GTM engine.

Lolita Trachtengerts
May 122 min read


Why AI Won’t Replace Your AE—But It Will Replace Their Follow-Up
In 2025, the most successful reps won’t be the ones who hustle hardest. They’ll be the ones with AI running behind the scenes, making sure no ball ever drops.

Lolita Trachtengerts
May 122 min read


Overcoming Resistance to Sales Framework Adoption: Challenges, Data and Solutions
Overcoming Resistance to Sales Framework Adoption: Challenges, Data and Solutions

Lolita Trachtengerts
Mar 314 min read


Why Discovery Matters More Than Ever
In the age of abundant information, it’s easy to assume that buyers are more informed than ever. With access to online resources, peer...

Lolita Trachtengerts
Mar 314 min read


The Critical Importance of Data Accessibility and Analysis
The Critical Importance of Data Accessibility and Analysis

Lolita Trachtengerts
Mar 175 min read


Demand More from Your CI Tools
The term "intelligence" has been overused in sales, often applied to tools that merely collect data without delivering actionable outcomes.

Lolita Trachtengerts
Mar 33 min read


Bottom-Up Traceability
Discover how a bottom-up traceability approach transforms CRM data into actionable insights, driving pipeline predictability.

Lolita Trachtengerts
Feb 273 min read


What is Sentiment Analysis and Why It Matters for Sales
Truly understanding your customers is about grasping their emotions, opinions, and attitudes towards your product or service.

Lolita Trachtengerts
Feb 185 min read


How Sales Automation is Transforming Modern Businesses
Sales Automation is Transforming Modern Businesses

Lolita Trachtengerts
Feb 103 min read


RevOps Autonomous Solutions
Conversational Intelligence for RevOps?

Lolita Trachtengerts
Feb 32 min read


The Voice of the Customer: A Cornerstone of Modern Sales Success
Discover how Voice of Customer insights can transform sales strategy, boost customer understanding, and drive business growth.

Lolita Trachtengerts
Jan 243 min read


Goal-Setting for Enterprise Sales Success in 2025
As we embark on a new year, enterprise sales leaders and teams have a unique opportunity to chart a course for unprecedented success

Lolita Trachtengerts
Jan 83 min read


The Art of Intelligent Follow-Up
Intelligent follow-up: AI-driven prep, context retention, and automated insights empower teams to build stronger customer relationships.

Lolita Trachtengerts
Nov 25, 20242 min read


Are You Leveraging the Right AI Tools?
The tools in your Sales toolkit today, are they the best in 2025?

Lolita Trachtengerts
Nov 19, 20242 min read


Difference Between Traditional CRM and AI-Driven Platforms
You chose a CRM that promised to streamline your business operations and boost customer satisfaction, yet it seems more trouble than it's...

Lolita Trachtengerts
Oct 28, 20245 min read


Conversational Deal Status Intelligence 101
How NLP & AI; Data Integration and Predictive Analytics save the day

Lolita Trachtengerts
Oct 16, 20245 min read


Conversational Qualification Intelligence 101
Efficiently qualifying leads and opportunities is crucial for sales success. Enter conversational qualification intelligence - an...

Lolita Trachtengerts
Sep 17, 20242 min read


Aviation and Sales: A Comparative Look at Skills and Tools
Spotlight.ai revolutionizes sales with intelligent automation and real-time guidance, much like advanced avionics guiding modern pilots

Nadav Efraty
Aug 8, 20243 min read
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